Athletes are forced to entertain the most optimal level of nutrition in relation to their physical performance in order to match up to their competitor. When the documentary utilizes top tier individuals with built statures like Arnold Schwarzenegger or Patrick Baboumian to advocate for vegan diets, viewers are then more apt to believe that animal remnants and by products are inferior. Arnold explains the use of objectivity in commercial’s statements such as “Steak, that’s what a man eats.” persuades men to believe that they are not strong unless they eat meat. This perception further instigates a profitable gain through a carnivorous diet, when in fact scientific doctors and built male athletes provide their own conflicting prosperous experiences with a plant based diet. Besides the narrative’s cause and effect aspect displayed within the film, the documentary uses persuasion and identification to urge the audience to believe that athletes can maintain and build muscle with a plant-based diet by performing scientific experiments on diverse individuals.
For example , Dr. Robert Vogel, co-chair of the NFL subcommittee on cardiovascular health, has 3 Miami Dolphin football players eat a bean burrito and then a meat burrito. After the consumption of each burrito on separate days, their blood was drawn. Dr. Vogel then explained how the cloudy plasma, from the meat, rises to the top of the tube, thus impairing their blood flow and production level.
The cause and effect aspect of turning meat eaters to a plant based diet paired with the narrative paradigm of personal experience, and persuasive details in relation to scientific evidence delivered the film’s message rather well. Therefore, viewers with a set belief on plant based diets typically obtain a new form of ideas after receiving the mind blowing information provided by the media tactics listed previously.
